Building a Stronger Agent Network: Inside FundingBee’s First Coffee Chat

3 September 2026

At FundingBee, our agent network has become an increasingly important part of how we connect with Malaysian SME owners.

As the network grows, we are putting more focus on building stronger relationships with our agents.

Growing Our Agent Network

FundingBee regularly welcomes new agents who want to help SME owners access business financing.

Last month alone, eight new agents joined our network, with several more currently in discussion with our team.

Our agent network had grown to 47 agents at the time. The network continues to evolve, with new agents joining and existing agents becoming more active as new opportunities arise.

Rather than simply focusing on the number of agents, we want to create a network where agents understand FundingBee, feel supported, and are motivated to continue connecting us with business owners.

Bringing Agents Together Over Coffee

To strengthen these relationships, we recently organised our first FundingBee Coffee Chat specifically for agents.

The idea was simple: bring agents together in an informal setting where they could meet the FundingBee team, exchange experiences, and share their honest feedback.

Eleven agents joined the event, and around half were new to the network.

We heard directly from them about what they liked about working with FundingBee and what they thought could be improved.

For the FundingBee team, it was a valuable opportunity to understand what our agents need and how we can better support them.

Agents Are Becoming a Key Growth Channel

Many agents already have relationships with business owners in their communities or professional networks. When they come across an SME that needs financing, they can introduce the business owner to FundingBee.

This makes agents an important bridge between FundingBee and SMEs that we may not reach directly.

To support our agents, FundingBee also runs different promotions and incentive programmes, including enhanced incentives based on performance.

More Coffee Chats, More Agent Success Stories

The response to our first Coffee Chat showed us the value of creating regular opportunities for agents and the FundingBee team to connect.

So we plan to make it a regular part of our agent engagement strategy, with a Coffee Chat approximately once every two months.

We also plan to share agent success stories, highlighting the experiences of agents who are successfully connecting SME owners with FundingBee.

Our goal is to build a stronger, more engaged network, one where agents feel supported, understand the value FundingBee provides to SMEs, and can confidently introduce the right business owners to us.