Bee Informatica was selected as a finalist in the “Japan-Vietnam Fast Track Pitch 2025” programme organised by the Ministry of Economy, Trade and Industry and the Japan External Trade Organisation (JETRO), and was awarded the Winner in the MUFG category.

Overview of this programme

This programme involves multiple leading companies based in Vietnam promoting open innovation as “Challenge Owners”. They present management and business challenges that are difficult to resolve independently. The initiative broadly solicits solution proposals from companies in Japan, ASEAN, and other countries worldwide, aiming to create new value through collaboration.

It is not merely a pitch contest; its purpose is to implement cross-border co-creation at the operational level to address specific societal and industrial challenges.

We participated in this programme following an invitation from the Japan External Trade Organisation (JETRO), which has consistently supported us.

Final Pitch Event Overview

At the final pitch event held in Vietnam on 27 January 2026, the finalists selected following evaluation by each challenge owner company took to the stage. Fumiko, the CEO of Bee Informatica, participated as a finalist and was selected as the Winner in the MUFG category.

Pitch Event in Vietnam

(Source: Jetro.investjapan)

During the visit to Vietnam, we observed that while Vietnam's economic growth is progressing steadily, significant disparities persist between urban and rural areas. Many small and medium-sized enterprises (SMEs) still lack adequate access to financial services.

We have commenced discussions to identify local business partners in Vietnam. This aims to verify the potential of our business model to support Vietnamese SMEs.

We interpret this award as recognition of the effectiveness of our digital financial model and financial inclusion initiatives, as well as the potential for expansion in the Asian market.

Moving forward, we will continue to contribute to improving financial access for small businesses through cross-border partnerships.

We plan to use this as a springboard to explore business development opportunities.

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